AHFA PLC, a distinguished member of the MIDROC Group, is an established leader in food processing and trading. We specialize in producing high-quality products under the OCHE brand including pasta, macaroni, vegetable ghee, shortening, and ketchup while also providing dedicated freight transport services. We proudly supply a diverse network of retailers, wholesalers, food service distributors, industrial manufacturers, and import/export businesses, driven by an unwavering commitment to excellence, sustainability, and customer satisfaction.

We are seeking a dynamic and strategic Marketing and Sales Manager to drive our growth and market presence. This dual-role position is critical for developing and executing successful marketing strategies while directly leading sales efforts to achieve revenue targets. The ideal candidate will be a hands-on leader, adept at building brands, forging strong customer relationships, and navigating the competitive food industry landscape.

Duties & Responsibilities:

• Develop and implement the annual marketing and sales strategy and budget to achieve company revenue and profitability goals.

• Conduct continuous market research to identify new opportunities, trends, competitor activities, and potential new product lines.

• Define the company’s brand positioning and unique selling propositions (USPs) for various product categories.

• Present regular performance reports and strategic recommendations to senior management.

• Oversee the company's brand identity, ensuring consistency across all channels and materials (packaging, website, trade shows, etc.).

• Develop and manage the digital marketing strategy and content creation.

• Plan and execute participation in key industry trade shows, events, and B2B advertising.

• Create compelling marketing materials, including product catalogs, sales sheets, presentations, and case studies.

• Manage relationships with food industry media and influencers to secure positive coverage.

• Identify, target, and secure new clients and distribution channels (e.g., national retail chains, regional distributors, food service companies, export markets).

• Build and maintain strong, long-lasting relationships with key existing accounts, ensuring high levels of client satisfaction and repeat business.

• Manage the entire sales cycle from lead generation and prospecting to negotiation, closing, and account management.

• Develop and implement pricing strategies that maximize margin while remaining competitive.

• Utilize a Customer Relationship Management (CRM) system to track leads, manage customer interactions, and forecast sales.

• Potentially manage a small team of sales representatives or marketing coordinators.

Salary and Benefit

• As per the company scale and Attractive

Job Requirements

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.

• Minimum of 5-7 years of proven experience in a combined marketing and sales role, specifically within the food processing, FMCG (Fast-Moving Consumer Goods)

• Demonstrated success in developing marketing strategies and meeting/exceeding sales targets.

• Strong existing network of contacts within the food industry (retail, distribution, food service) is highly desirable.

• Experience with managing B2B sales cycles and key accounts.

• Proficiency in digital marketing tools

• Excellent understanding of food market dynamics, regulations, and consumer trends.

Required Skills & Competencies

• Exceptional Communication Skills: Outstanding verbal and written communication and presentation skills.

• Negotiation & Persuasion: Strong negotiation skills with a proven ability to close deals.

• Leadership & Influence: Ability to lead initiatives and influence cross-functional teams without direct authority.

• Results-Oriented: Highly motivated and driven by achieving and exceeding goals.

• Customer-Focused: A passion for building relationships and delivering value to clients.

• Organizational Skills: Excellent time management and ability to manage multiple projects simultaneously.

How To Apply

Please submit your resume and cover letter to [info@ahfaplc.com] or you can submit you CV in person.