Dodai Manufacturing Plc (Dodai), is a recently incorporated organization launched in Addis Ababa, Ethiopia on August 01, 2023. Dodai is a fast growing organization with a mission of making urban e-mobility accessible to everyone in Africa through its innovative products and services. Dodai plans to provide brand new electric two wheelers by assembling them here in Addis Ababa and plans to expand to major regional cities in Ethiopia by the end of 2025. It’s thus looking to engage dynamic Ethiopian talent to ensure the achievement of its goals. 

The Direct Sales Manager will oversee all aspects of showroom operations, drive direct sales growth, and lead a high-performing team of sales reps to deliver exceptional customer experiences. Reporting to the Department Head of Sales & Marketing, this role will implement direct sales strategies, build strong customer relationships, and ensure each showroom achieves its monthly and annual sales targets.

Duties & Responsibilities:

1. Direct Sales Strategy Implementation

   • Develop and propose proactive sales initiatives designed to continuously drive sales growth and meet targets.

   • Drive and implement direct sales strategies to achieve monthly and annual sales targets, with the support of your manager.

   • Continuously adjust tactics based on performance data and market trends to optimize results.

2. Team Management, Development, and Building

   • Systematically and efficiently recruit, train, and manage a team of showroom sales associates to ensure a high-performing, motivated workforce.

   • Provide regular coaching on product knowledge, customer engagement, and effective sales techniques.

   • Foster a collaborative team environment and ensure team members are aligned with company objectives.

3. Customer Education and Brand Building

   • Educate customers on the benefits and features of Dodai’s e-motorbikes, positioning them as reliable and innovative products.

   • Build and manage showrooms to meet international high standards, creating a structured, effective, and continuously improving environment.

   • Ensure showrooms consistently deliver a superior customer experience and align with Dodai’s brand identity.

4. Lead Generation and Marketing Collaboration

   • Collaborate with the marketing team to implement and evaluate lead generation activities.

   • Use data-driven analysis to identify the most effective sales and marketing approaches to reduce the cost per sale.

   • Track and optimize activities to increase showroom foot traffic and customer engagement.

5. Sales Reporting and Process Optimization

   • Ensure accurate and timely daily reporting on sales performance, customer interactions, and team productivity.

   • Develop standardized processes to streamline reporting and enhance operational efficiency.

   • Use data and solid logic to justify new ideas and suggest modifications to existing plans or strategies when necessary.

6. Commission Structure Development

   • Refine and manage a fair and motivating commission structure for the direct sales team.

   • Ensure the structure aligns with company goals while promoting team performance.

7. CRM Management and Digital Transformation

   • Implement and manage a CRM system for effective lead tracking, customer management, and communication.

   • Ensure CRM adoption across the team, with accurate data and efficient workflows.

8. Showroom Expansion

   • Open at least 1 new showrooms in Addis Ababa within 3 months, meeting or exceeding the quality standards of the Gofa & Megenagna showroom.

9. Deliverables for the Next 6 Months

   • Achieve 400 direct sales per month for fixed-battery e-motorbikes across 3-4 showrooms in Addis Ababa.

   • Support in the development and implementation of an efficient CRM system for digital customer management.

   • Create streamlined reporting processes and a scalable training program, including a comprehensive sales playbook. 

Job Requirements

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Communication, or a related field.

• Minimum of 5 years of experience in managing direct sales or a related role.

• Minimum of 1-3 years of experience in managerial role

• Extreme performance and number driven mindset

• Understanding of direct sales methodologies and best practices.

• Excellent communication, interpersonal, leadership, and problem-solving skills.

• Ability to work independently and as part of a team. 

How to Apply

Apply using THIS LINK