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Area Sales Manager

Repi Soap & Detergent PLC

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Business

Marketing Management

Jijiga

3 years

1 Position

2025-06-20

to

2025-07-21

Required Skills

achieve sales targets

+ show more
Fields of study

Marketing Management

Marketing & Salesmanship

Full Time

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Job Description

Duties & Responsibilities: 

  • Follow up & manage mainly secondary sales (sales from distributor to the general trade)

  • Clearly Communicate the sales performance report to sales team and distributors

  • Supporting the distributor on sell out on the daily basis & follow up on time delivery of the primary orders

  • Closely working with sales coordinator

  • Achieves the Areas’s revenue and SKU target for all products by every distributor

  • Conduct weekly and month sales performance review with the distributor and the sales staff

  • Manages a team of distributor sales representative (DSR) to optimize the performance in their assigned territory.

  • Works closely with the Retail Distributor help them & manage: stock & order management, demand forecasting, credit management, profitability, sales team KPIs.

  • Develops productive relationships with key retailers and wholesalers in the area to support the distributor’s business

  • Manage the key account customers found under every distributor

  • Help build RTM database based on market nature & support the distributor sales team with account development and maintenance

  • Follow up secondary sales reports and make necessary adjustment and actions (Call Rate, Success rate and strike rate)

  • Analyze other KPI reports and take proper support and action

  • Provide competitor activity related inputs to the RSM & Trade marketing

  • Based on the market audit and analysis make sure the distributor to carry all stocks and fill gap accordingly

  • Conduct competitor related analysis with the help of marketing department

  • Analyze monthly P&L review for all distributors and provide action plan for improvements

  • Prepare monthly collection plan as per the assigned target

  • Responsible for preparing weekly market visit plan and report for the RSM

  • Plan activities on daily, weekly and monthly basis

  • Monitors competitor activity in the territory and report back any key findings 

  • Evaluate market trends and gather competitive information, identify trends that effect current and future growth of regional sales and profitability. 

  • 10% working hours invested on office/ paper work (Report, data. etc)

  • Conduct weekly and monthly meeting with DSR & Distributor Staff

  • Managing e-mails and other communication mediums (telegram)

  • Make sure all the resources are fulfilled by the distributor as per the standard

  • Provide downtime and undelivered orders on daily and weekly basis

  • Responsible usage of company resource. (Computer, Vehicle, Documents)

  • 90% of working hours invested on physical market visit

  • Continuously coaching distributor sales representative and staff

  • Manage the DSR & all the sales staff of distributors in the assigned area

  • Plan & Coach the sales team and provide clear and actionable feedback

  • Motivate the sales team and distributors to deliver business objectives

  • Create a partner relationship with all distributors

  • Maintain good relationship with sales coordinators and drivers

Job Requirements

Qualification:

  • BA Degree in Sales & Marketing Management field of study 

  • Minimum 3 years’ experience as Sales Representatives or 1 Year as Area Sales Manager in FMCG industry 

Competencies:

  • Communications skills

  • Analytical Skill

  • Attention to Detail

  • Results driven

  • People-oriented

  • Teamwork

  • Planning Skill 

How to Apply

Fill the attached form using THIS LINK

Fields Of Study

Marketing Management

Marketing & Salesmanship

Skills Required

achieve sales targets

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